Just across Germany's northern-most border with Denmark you’ll find an incredible superstore called Fleggaard. There, you can buy everything you need – tubs of gummi bears, cases of wine, industrial strength dishwashing soap – at prices 30% cheaper than you’ll find in Denmark. It is Denmark's Costco, packaged as a German loophole.
Though the store is in Germany, it is owned by Danes and exists solely to help Danes avoid the high taxes on goods they are forced to pay in their lil' island-country. If you’re having a party in Copenhagen, it’s smart and common to make the 4-hour schlep just across the border to Germany to buy all your liquor (after all, parties are expensive, with all the drinking that goes down). So, Danes will drive for 2 hours, take a ferry ride, drive another 2 hours, all to SAVE oodles of cash.
So, as Fleggaard is just over the line between Germany and Denmark the company slogan goes “Lige Over Grænsen” which translates to “Just over the line” in Danish.
Their advertising agency has taken that mantra to heart, with a series of gorgeous ads featuring scantily clad models that are 'just over the line.' The first film (below) included a plane full of stunning red-bikini-wearing models who, topless, parachute out of an airplane.
The 100+ women do stunts in the air – while free-falling -- holding hands to spell out “Half-off on Dishwasher soap at Fleggaard.”
You’d be hard-pressed to find a man in Denmark who hasn’t seen and fallen in love with that commercial. It was geared strictly to men.
Last week, Fleggaard released their tasty treat for the women. This ‘music video’ (above) features a zeppelin plane filled with beautifully buff male models who enter a cavernous, womenly-shaped landscape.
Like the one before it, it is “lige over grænsen” – just over the line. And it's hysterical. Denmark's most fearless and talented commercial director, Peter Harton, outdid himself this time. He should be bringing his magic to New York City or Los Angeles some time in the future.
"Lige Over Grænsen"
(Don't watch the video below if you're an easily offended: feminist; religious person; under the age of 16; or a gay male. This is purely gratuitous T & A that shows creative & beautiful Denmark, in all it's glory).